Modify a subscription from email and SMS

1-Click actions are unique and secure URLs you can send to your customers through email and SMS messages. When clicked, they perform a specific pre-determined action such as reactivating a churned subscription.

Without 1-Click actions, a customer who wants to resubscribe would need to find your Subscription Manager on the storefront, log in, locate the subscription, and click to reactivate — or go through checkout again. With 1-Click actions, you can reduce all of those steps to just one click on a unique URL.

1-Click URL Syntax

1-Click actions use Ordergroove’s API, so all URLs follow the same structure:

https://<STORE_URL>/#og_quick_action=<ACTION>#og_quick_action_token=<TOKEN_STRING>

• <STORE_URL> — Your store’s homepage or another landing page you want to direct customers to
• <ACTION> — The action to perform, taken from the list below
• <TOKEN_STRING> — Generated by Ordergroove and stored in Klaviyo

Available 1-Click Actions

The following is a list of all available 1-Click actions along with example URLs. 1-Click Actions is under active development and this list will grow as we build out the program.

Delay Shipment

Delays a subscriber’s upcoming shipment by 14 days. The number of days can optionally be overridden as a URL parameter.

• Action: delay

https://<STORE_URL>/#og_quick_action=delay#og_delay_by={{days}}#og_quick_action_token={{event.action_token}}

Reactivate Subscription

Reactivates a customer’s subscription. The first order date is set to the next day — the customer will be charged the next day and will resume all previous subscription settings including frequency and quantity.

• Action: reactivate

https://<STORE_URL>/#og_quick_action=reactivate#og_quick_action_token={{event.action_token}}